South Tyneside CCG News

Alcohol Awareness Week activities in South Tyneside

Fri 27th January 2012

The Safer South Tyneside Partnership is encouraging people to think about their alcohol intake during national Alcohol Awareness Week (14th to 18th November).

This year’s campaign focuses on second-hand harm and aims to raise awareness of the impact of alcohol misuse on communities, health and in the home environment.

And to support the initiative, the Partnership – made up South Tyneside Council, South Tyneside Primary Care Trust, Northumbria Police, Probation Service and Tyne and Wear Fire and Rescue Service – is holding a number of events while promoting the work it does to reduce alcohol consumption and alcohol-related problems in the Borough.

Councillor Tracey Dixon, Lead Member for Leisure and Community Safety, said: “Alcohol Awareness Week is an excellent opportunity for us to highlight the positive work of the partners in helping reduce alcohol consumption among adults and young people and educating them about the effect it has on their health and behaviour. We are also encouraging adults to think about the impact of their drinking on their children and families.

“We know there is a link between alcohol and youth disorder. One of the ways we are working to reduce anti-social behaviour on our streets is by preventing alcohol getting into the hands of young people in the first place.”

Ruth McKeown, director of public health for NHS South of Tyne and Wear, working on behalf of South Tyneside PCT said: “Reducing alcohol-related harm and encouraging sensible drinking is a key priority for the NHS. 

“Regularly drinking more than the recommended number of units of alcohol over a long period can lead to complications including mouth and throat cancer, increased risk of heart disease and stroke, memory loss and brain damage and liver disease.

“Along with serious health effects alcohol use and misuse also impacts heavily on families, communities, culture, tourism, business, accidents and crime.  We work closely with our partners including the local authority and the police service to jointly tackle the causes and effects of alcohol misuse.”

 The North East Council on Addictions (NECA) has also teamed up with the Northern Engagement into Recovery from Addiction Foundation (NERAF) to host an event on Tuesday, from 9.30am until 3.30pm, at Cleadon Park Primary Care Centre, in South Shields.

The event will give people affected by drug or alcohol misuse the chance to get advice and information about local support services. This comes in line with the launch of Connected Recovery, a partnership working between NECA and NERAF. AA will also be present at the event. 

Anybody with information regarding proxy sales or underage sales of alcohol can report it by calling the confidential underage sales hotline 0800 093 5878, texting UNDERAGE and details to 07786 200 802 or online at


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